Butchers go Pink for Breast Cancer

(10 October 2018)

The Australian Meat Industry Council (AMIC) in conjunction with Breast Cancer Network Australia (BCNA) is running its Pink Butcher campaign during October to raise awareness and much needed funds to support those affected by breast cancer, with a goal to raise $100,000.

Patrick Hutchinson, CEO of AMIC, says all AMIC retail members are encouraged to literally turn pink, using their own creative ideas.

Weve produced the distinctive pink hats and aprons, and donation boxes and now were looking forward to seeing what else our members do to support this initiative.

Australian Pork are also showing their support with the special limited-edition pork sausage the Pink Butcher Pork Sausage, Patrick said.

The Pink Butcher story began when butcher Rodney Sims, whose wife Pat is a breast cancer survivor, and Sam DiCicco of Seaford Gourmet Meats also a breast cancer survivor, were brought together by AMIC.

The campaign started in South Australia in 2016 when 80 independent local butchers across the state turned pink and raised more than $36,000 for BCNA.

AMIC has now taken the initiative national as an opportunity for independent local butchers to show their support for Australians affected by breast cancer and to give back to the communities they are so much a part of.

Every day, 48 Australians will hear the words, you have breast cancer.

BCNAs goal is to ensure that Australians affected by breast cancer receive the very best support, information, treatment and care appropriate to their individual needs.

AMIC is the peak council representing retailers, processors and smallgoods manufacturers and is the only industry association representing the post-farmgate Australian meat industry.



Further information:
Louise Harland-Cox
National Member Services Manager

Australian Meat Industry Council
[email protected]