Quality Margaret River Fresh striploin from Western Meat Packers Group has again been successful at the annual Perth Royal Branded Beef Awards, taking out silver in the grass-fed class and bronze in the grain-fed.

In 2018 it won Champion Large Producer after earlier winning gold in Class Five for Pasture Fed 52 Weeks Grass Finished Beef.

Scoring 84.8 points, the grass-fed Margaret River Fresh 2019 entry was commended by all four judges for its good colour and juiciness and also acknowledged for its flavour.

Scoring 80 points, this year’s grain-fed entry was also commended by all four judges for its good colour and good marbling.

There are 100 points available for allocation in each class, comprising overall liking (40), flavour (35), juiciness (10), tenderness (10) and visual appearance raw (5).

Royal Agricultural Society of WA Councillor in Charge, Dr Jo Pluske, said the 2019 Perth Royal Branded Beef competition was of a really high standard, with more than a dozen entries, including from the east coast.

Speaking after the award presentation, Western Meat Packers Group Chief Executive Officer, Andrew Fuda, said winning silver and bronze in the grass-fed and grain-fed categories this year showed how the company’s product offerings were consistently good across growing regimes.

“While the Margaret River region has long been globally recognised for its fine wines, our Margaret River Fresh branded beef is now serving up a beef taste sensation to Australian and overseas consumers,” Mr Fuda said.

“In all of our export markets, including Vietnam, Japan, Korea, USA, Hong Kong and Singapore, there is high demand for sustainably sourced, clean products and the Margaret River region is renowned for these qualities,” he noted.