Successful trade talks held in China on Australian red meat exports
(4 October 2018)
The Australian Meat Industry Council (AMIC) CEO Patrick Hutchinson travelled to China in mid-September to begin the development of an industry-based China/Australia trade relationship strategy for the Australian red meat export industry.
The overall purpose of the visit was to strengthen Australia’s commercial ties with China, on an Association-to-Association level, as part of AMICs China-trade relationship program with support from Meat & Livestock Australia (MLA) and Australian Meat Processor Corporation (AMPC), said AMIC CEO Patrick Hutchinson.
We began reconnaissance work on strategic alliances that will sit outside the usual government-to-government initiatives. A large focus was placed on meat export issues and access to chilled products, where Australia needs a stronger presence in trade negotiation, relationships and intelligence, he said.
Patrick met with a range of key industry associations including China Entry-Exit Inspection and Quarantine Association (CIQA), China Chamber of Commerce of Importers and Exporters of Foodstuffs, Native Produce and Animal By-products (CCFNA) and China Animal Agriculture Association (CAAA).
This visit to Beijing was a precursor to the China International Import Expo to be held in Shanghai in November 2018.
During the visit, Patrick also attended the China International Meat Industry Week hosted by the China Meat Association (CMA) and participated in the Global Executive Round table and panel discussions as the sole representative from Oceania.
The commercial relationships we are developing are intended to complement the ongoing government-to-government negotiations and demonstrate the Australian meat industrys commitment to supporting the important Chinese need for food security and food safety.
China is rapidly changing, with technological advances in food preparation and storage, and changes in taste. We need to be at the forefront of those trends and our chilled product needs to maintain its high standard.
Our region faces competition from South America including countries like Uruguay, Brazil and Chile, along with Ireland, France, and Canada, so we need to work on strengthening our position.
As well as the chilled meat sector, there are opportunities for smallgoods manufacturers from Australia to export to a burgeoning Chinese market, Patrick said.
The trip was organised in conjunction with KPMG.
AMIC is the peak council representing retailers, processors and smallgoods manufacturers and is the only industry association representing the post-farmgate Australian meat industry.
CEO, Australian Meat Industry Council