MBW Committee

Catharine heads up Communications and Media at the Australian Meat Industry Council (AMIC), working across all member sectors which includes processors, smallgoods manufacturers and independent retail butchers.

Catharine has over 30 years’ experience in corporate communications and joined AMIC in July 2020, being responsible for the communications strategy, member communications, project management, media relations, brand, PR, marketing, social and digital media, publications and national events, including Meat Business Women Territory Partner activities.

Catharine is Chair of Meat Business Women – Australia Committee.

Connect with Catharine here: http://www.linkedin.com/in/catharineheffernan/

Jasmin is the Communications officer for the Australian Meat Industry Council (AMIC), a role she began in early January 2021. This is her first full time position since completing her Bachelor of Communications, Social and Political Science from the University of Technology Sydney, in 2020.

Jasmin facilitates and supports the communication activities across AMIC’s Processing, Smallgoods and Retail sectors.

Jasmin is the Secretariat of the Australian MBW committee and has always been passionate about raising the profile and opportunities for women in industry.

Connect with Jasmin here: https://www.linkedin.com/in/jasmin-patterson/

Amy Brooks is Marketing Manager at Stockyard Beef, a leading exporter of high quality grain fed beef from Australia to markets around the world. Amy manages and coordinates all marketing, advertising, promotional activities and brand positioning for Stockyard Beef.

Amy has over 15 years agribusiness experience. Her contribution to the Australian agriculture and food industry stretches beyond the marketing of a niche, high quality beef brand. Amy is committed to enhancing the profile, reputation and experience of women, as a committee member of the Australian chapter of Meat Business Women.

Amy is an Indigenous woman and proud descendant of the Wulli Wulli people. Her connection to country and perspective as a woman of colour and traditional owner is valued by many. She sits on the OBE Organic Reconciliation Action Plan committee and is a Non-Executive Director of the Woorabinda Pastoral Company. These roles provide Amy an opportunity to influence positive change at both a grassroots and global level for women and Indigenous people.

Amy regularly provides her perspective at speaking engagements, where she shares her personal journey, as well as her professional perspective as a woman in agriculture with a lived experience of diversity and inclusion.

Nadine Giusti is the brand manager for NH Foods Australia, a wholly owned subsidiary of NH Foods Ltd (Japan). In her role at NH Foods Australia, Nadine oversees the brand development and marketing of their award-winning beef range that includes Wagyu, black angus and grassfed programmes.  She is also responsible for handling the branding and marketing requirements of the Australian Group’s 5 subsidiaries including one of the largest and state-of-the-art feedlot operations in the southern hemisphere (Whyalla Beef), three processing plants and the domestic sales division, Beef Producers Australia.

Nadine joined the company mid-2018 in this newly created role and has since enjoyed working with the diverse mix of colleagues across all divisions.  Having attended the MBW launch event in April 2019 with herself and 2 co-workers, Nadine championed internally for a greater attendance at the next event which saw representatives from each subsidiary come together for it in Brisbane.

Having joined the red meat industry following a long and diverse career in the automotive industry, Nadine is excited to be a part of the MBW committee and work towards more opportunities to build the profile of women in the red meat industry.

Lizzie is a Meat Sales Officer at Mort & Co where she manages the sales of premium grainfed Angus and Wagyu beef, under the Phoenix Beef brand, to customers throughout Australia and the world. Lizzie’s extensive experience in the meat industry began at birth where she was raised on her families mixed cropping and livestock grazing enterprise before completing a Bachelor of Animal Science hons. Meat Science at UNE in Armidale.

Lizzie has since progressed in her professional career in meat sales, holding both domestic and export sales roles. She has also worked in beef production, supply chain management and marketing functions. Before beginning her current role at Mort & Co, Lizzie lived and worked in Ireland and the UK, managing a key retail account for an Irish meat processor. It was during this time that she grew a keen interest in the retail sector, exploring consumer demands and purchasing behaviours.

Lizzie loves travelling the world, boosting the profile for women in meat and showcasing the best beef Australia has to offer!

Connect with Lizzie here: https://www.linkedin.com/in/elizabeth-mcclymont/

Stacey has made a career in the Australian red meat industry, from her first job packing beef during school holidays through to her current role with the Australia’s Peak Industry Association for the red meat industry Australian Meat Industry Council (AMIC).

At the tender age of 13 Mikaela commenced her career within her family’s business, Ryan’s Quality Meats. Since then Mikaela has taken on many roles including marketing, retail, quality assurance, payroll and being part of the management team. These diverse roles led Mikaela to gain extensive experience and knowledge within both the business but also broader industry.

Today Mikaela still wears many hats within the business with marketing and office management being her main two roles. In particular she has being instrumental in growing the social media presence of Ryan’s Quality Meats leading to increased growth in sales.

Blair Stubna, is the Master Planner for Harvey Beef, which is part of Western Australia’s Harvest Road Group, and commenced her career in the Australian red meat industry at the age of 20, seeking a change from the hospitality industry. Blair has worked within many roles of the industry from packing meat, supply chain management and customer support before finding her interest within Planning.

As an Indigenous woman, Blair is passionate about cultural and gender diversity within the workplace and is excited to share with women, the opportunities within the Australian red meat industry.

Connect with Blair here http://www.linkedin.com/in/blair-stubna

OBE Organic® produces the world’s best organic beef. OBE Organic began in the 1990s as Australia’s first and only premium meat exporter 100% dedicated to the production of organic beef. Formed by a group of far-sighted pastoral families, the company was founded on century old traditions – raising cattle exactly the way nature intended. No chemicals, no pollutants, no hormones, nothing, except a whole-hearted commitment to letting the most enriching natural forces and environment produce the very best grass fed organic beef.

Dalene Wray’s visionary leadership has seen OBE Organic emerge as a progressive exemplar for innovation in the organic beef industry and broader red meat industry. She is a major force for improving the sustainability of the Australian beef industry by driving change, innovation and digital adoption at OBE Organic & acts as a role model for the rest of her industry.

Dalene is focused on using her professional networks and influence, for the good of her community, her industry, our animals and the planet. She is known for her innovative and out of box thinking, championing of women’s empowerment, enhancing the profile of Australian organic agricultural product and for speaking widely on the unique opportunities & challenges which SMEs experience in overseas markets. Dalene is an effective communicator & shares her ideas and views openly on social media. Connect with Dalene https://au.linkedin.com/in/dalwray