MEDIA RELEASE Thursday 29 April 2021

The Australian Meat Industry Council is proud to be an associate partner for BEEF2021, which kicks off this weekend in Rockhampton. 

AMIC is the red meat sector’s post farm gate industry body and has been an avid supporter of Beef Week for over a decade

CEO Patrick Hutchinson said BEEF2021 is a fantastic opportunity for our sector to show case all parts of the post farm gate beef supply chain as well as the innovation taking place within it and to display how relevant and critical the sector is both to the country and regional communities.

“This year we are really pleased to be sponsoring “Butcher Girl” Alison Meagher, who is part of BEEF2021’s Celebrity Chef program,” he said.

“There are so many different jobs available in our supply chain including butchery which is becoming an increasingly dynamic job in a supply chain which has proven its resilience over the past 12 months and our industry’s importance to the community during the recent pandemic. 

“The great thing about Alison is she is so passionate about meat. She grew up in regional Victoria in a beef farming family and has channeled her passion and knowledge into being a butcher as well as an educator and spokesperson on Australian meat at chefs’ tables, product launches and seminars.”

“We are lucky to have her representing us at BEEF2021 where she will be putting red meat in the limelight each day as part of the chef’s program. Further, Alison will be working with AMIC members during their celebrity chef demonstrations throughout the week. All can be found in the BEEF2021 program.

“AMIC representatives will be engaging with our wide range of members from retail butchers to processors as well as speaking on stage and at various forums. Key issues we continue to progress include innovation, worker shortfall, market access, trade negotiations (positive and negative) and supply chain development.”



The Australian Meat Industry Council (AMIC), is the sole Peak Industry body representing the post-farm gate meat industry, including processors, smallgoods manufacturers, wholesalers and distributors through to independent retail butchers and exporters.

Media contact

Catharine Heffernan, General Manager – Communications, AMIC [email protected]