Love Your Local Butcher campaign launch

The Butchers Advocate, September 2020 The Love Your Local Butcher campaign launched two weeks ago in the lead up to Father’s Day, and aims to raise awareness for the value of shopping at your independent local butcher. We had a fantastic response to the campaign with...

How to deliver the (small)goods

Charcuterie News, September 2020 Communication, product placement and providing theatre are key elements to delivering an excellent smallgoods category, according to Greg Wooller, Head of Grocery Sales for AMIC member Don. “Whether it is around signalling the key...

Member spotlight – Jim’s Jerky

The story of Jim’s Jerky began 16 years ago, when Queensland graziers Jim and Cathie decided to start making beef jerky. In their first month they created 12kg volume of jerky and had to figure out how to sell it! From their humble beginnings as a small butcher shop...