MEDIA RELEASE Thursday 24 February 2022

The Australian Meat Industry Council (AMIC) joins fellow members under The Red Meat Advisory Council (RMAC) in welcoming the findings handed down today in the report by the Senate Rural and Regional Affairs and Transport legislation Committee Inquiry into meat definitions and other animal products.

The Inquiry, led by Senator Susan McDonald, has made nine recommendations in the report, which was tabled at parliament today.

The Inquiry’s recommendations go a long way towards restoring truth in labelling for Australian consumers, while ensuring animal and manufactured plant-based protein industries compete on a level playing field.

“We are grateful for the time and effort from Senator Susan McDonald and from RMAC in getting this outcome today,” said AMIC CEO Patrick Hutchinson.

“It is great to see that all sectors of the traditional protein industry have been recognised and everyone is getting some assistance through the Senate Committee’s recommendations.

“The focus at all times has been on regulating meat definitions and meat labelling, the issue is not on the existence of alternative plant proteins.”

The full report and list of recommendations is available here >


The Australian Meat Industry Council (AMIC), is the sole Peak Industry body representing the post-farm gate meat industry, including processors, smallgoods manufacturers, wholesalers, and distributors through to independent retail butchers and exporters.

Media contact
Catharine Heffernan, General Manager, Communications
E: [email protected]